Sometimes it’s hard to keep track of where you are in certain events.
This could be because you are booking more than one show at a time, because you have a show coming up that perhaps takes priority over another, or for any other number of reasons.
Either way, it’s time to start getting things organised.
You follow the same pattern and you keep missing things out, or forgetting them completely.
You don’t allow yourself enough time to create a buzz for a particular event, because you have been concentrating on a more prominent one, and once you’re finished with that one it’s too late because you haven’t given your fans enough notice.
To stop this from happening, or worse still continuing to happen, you should create a process.
This will enable you to know what you need to do, when you need to do it, and whether or not you should have done something which may have slipped your mind previously.
Everyones process is going to have to be different, because we all specialise in our own way.
What you need to determine is what you think takes priority, what you do best, and anything you feel you must do to make the event a success.
My process is a 20 week process that allows me to deal with things with a decent enough timescale to be able to change things up.
Of course, I am always adding to and modifying the process to keep it fresh, and this enables me to know what works and what doesn’t.
Once you have your basic draft of the process you will follow, you can either implement it straight away, or you’ll start it at the beginning of your next gig.
Either way, like I said, you’ll always be adding to it, and working out what’s right or wrong.
The key thing to remember is to stick to it, and it really is that simple.
My process is a very simple step by step process that has me having to do no more than 4 things a week.
A quick example of my process would be 11 weeks before a show I have to Finalise Copy and I have to Finalise Graphics followed the next week I have to Send Graphics to Printers, Send Tickets to Talent and Send Out Press Release.
I always found myself missing little things that made a big difference, and now with the process in place, I can see what needs to be done and the optimum time for it to be done.
No matter how unorganised you may think you are, you can always start today to working on a way to make the big things, seem a little more simple.