Matt Early

I am currently dedicating this space to thinking out loud

Music Industry 2020 : The Two Industries, Part One

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Music Industry 2020 Logo

Music Industry 2020 : The Two Industries, Part One

What I am looking to do is to turn around the way that artists believe they should be promoting themselves in the modern music industry.

This is the start of my Music Industry 2020 series which I will be putting out on the website.

Like this site, it is basically going to be used for me to unload my thoughts.

The wording and phrasing is a little more elegant than what I’m used to writing like, so that could turn out to be a good or bad thing, we’ll see.

So feel free to keep an eye on this site, or an eye on the other site.

Have a great day, and if I don’t see you before, Merry Crimbob

Does FREE mean Priceless

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I am trying to encourage musicians to start giving away their music for free.

Convincing them that the best way to generate buzz for the music, for the band or artist, is by using the music, not as a product to sell, but as the advert that sells them.

I guess the fact that what the artist sees as their art, they value more than anything, and more than the value of a fan.

I can kinda see where they are coming from, but I guess this is why it is so hard to convince them to say, you know what, lets break down the wall, and give the consumer what they want.

NOW, I of course am not saying that they should make their music FREE to everyone, but what I am saying is “Give it away for free to consumers”

What do I mean by this?

I propose that on an artists website (if they have one) they should do the following:
Have the ability to play all songs written and recorded by the musician.
Have the ability to download all the songs (together or individually) for free.
Have the ability to download all the songs (together or individually) for a fee.

Therefore, we have the try before you buy method of I’ll listen to that first, do I like it, yes I do.

SO, you are giving the consumer the ability to decide on whether or not they would pay for it.

BUT I am also not saying, don’t sell your music at shows.

The artists I speak to have this first impression that I don’t want the musician to make money, but that’s not the case.

MY view is that the music industry online has become so over saturated that there is very little point to trying to establish yourself ONLINE first.

I personally think that the modern musician, to become a success, should focus MAINLY OFFLINE.

Why do I think that?

WELL, when you go to a gig, or you are playing a show with a couple of other acts, how big is the music industry then? It’s basically 5 musical acts.

A self contained music industry within four walls.

It’s mad when you think about it.

You are not competing with the major acts, the twitter stars, the ones that can produce a good music video, not even a compilation of kitten videos.

At that moment, you are one of the biggest musical acts in the industry, your own personal music industry that has been created and invited you to the dance.

This is where you can sell your music, as physical products, to the people who will link the product with the experience, and remember you as an artist.

Digital strategists are forever saying they don’t want the web to be just a marketing tool, and I agree, but for this instance I would suggest you use your website as a way to get people to know who you are.

Just gonna use this space to think out loud

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Really don’t know what to write on this page, so I am just gonna use it to post up ideas I think…

It will all be music related…

SO, this is the first post of the brain dump…

Perhaps one day I will find the time to go through all the posts and actually put some of the ideas to practice.

ANYWAY, forgive the sh*tty page design.. I am going to let it evolve as more and more content gets on it it


I love you BYE!

Online Service: Do they deserve their fee?

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I’ve been wondering what to do with this blog, and I think I have come up with the perfect idea…

Exposing shit things about the attitudes towards the music industry in 2014.

I had an evening causing a little bit of a ruckus to a tweet chat for a company that charges musicians a yearly fee for what… this:

  • Surrounding yourself with like-minded, fellow indie musicians
  • Eligible to apply to our cool events
  • Be on an email list
  • Get featured on the web site
  • “Members Only” Facebook Group
  • Weekly Group Chat (I think this is what I gatecrashed, for free… on Twitter)
  • Get Your Music Reviewed
  • Get Retweeted (RT) on Twitter
  • Get your video featured on YouTube (On the websites own channel, not actually a YouTube feature)
  • Get promoted on ReverbNation (once again, on the website own channel)
  • Submission to our Compilation CDs
  • Industry discounts and resources (Free trials on distribution sites mainly)

People were defending it…

But is there anything on here worth paying anything at all for?

Now, I didnt just go searching this thing out, they invited me to the chat.. I thought I’d tag along…

Asked some of the questions I posted on the “UK Musician Forums” and got asked to stop because there was a Q&A going on about Twitter Lists…

I mean… COME ON!

Are any of you guys interested in apply for this service, designed for musicians… If so… Give me the money instead.

But honestly… If you want any of those things above, FOR FREE, get in contact with me, and I’ll put you in touch with all the right people.

A New Start – part 2

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So, yeah, the Xmas relaunch as mentioned in the previous post (A New Start) didn’t quite happen.

Having to focus my efforts else where at the time, obviously took priority, and now having to look after LibeRock Records completely on my own, it looks like this site may have to take the back seat for the time coming.

Saying that, I am probably going to start, blogging here again real soon.

The “UBP 151″ posts are gonna stop (for the time being), but I am focusing on new projects, so I will use this site as a blog/journal of whats going on in the back room.

As for the new design? I’ll get something started when I can

Free Music 2013 – Audio Ramble

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An Audio Ramble

What are your opinions?

I Can Get You More Gigs

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Every now and then I get contacted by new artists, and the main thing they are looking for is more gigs.

What do they want gigs for, well, because they need more live practice, more performing experience, because they think they can make some quick money…

A number of different reasons, but usually they never tell me that straight off the bat.

The best way for me to get you the best gigs for your needs is to tell me from the get go.

Be honest and open with promoters and they will give you exactly what you need.

You tell them its to promote a new release, but its really cos you don’t have much of a following in a certain area, you’re not going to make many friends.

I can get you more gigs, just tell me what you want.

How Can My Band Get Reviews?

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Getting reviews is essential for maximum exposure, as they start creating a buzz before your product release, and really good ones end up helping you before, during and after the event itself.

It may be a case that you know a lot of people that can write reviews for you, but more often than not, you will have to look beyond your circle of friends.

There are a few websites that offer you reviews at a cost, and that’s OK to do if you feel you aren’t getting as many as you feel you need, but forwarding copies to press and blogs will get you the reviews you need, as long as you give them enough lead time.

Whilst in the early stages of writing your new release, consider also starting to compile a list of potential reviewers, and then contact them directly to ask if they would be happy to do so.

So when the final mix makes it to their inbox, they will feel that they already have made some sort of connection, rather than just someone sending something that clogs up their spam folder which they weren’t expecting, or weren’t able to review.

What Is A Launch Party?

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A launch party is a party that is usually thrown by a business to promote a release of a product or service.

These are fairly common place in the music industry, as its no unheard of the have a launch party for an artist, a single, an EP or an album.

Good timing of the launch party is crucial, and there are many marketing tips to get this right.