I am trying to encourage musicians to start giving away their music for free.
Convincing them that the best way to generate buzz for the music, for the band or artist, is by using the music, not as a product to sell, but as the advert that sells them.
I guess the fact that what the artist sees as their art, they value more than anything, and more than the value of a fan.
I can kinda see where they are coming from, but I guess this is why it is so hard to convince them to say, you know what, lets break down the wall, and give the consumer what they want.
NOW, I of course am not saying that they should make their music FREE to everyone, but what I am saying is “Give it away for free to consumers”
What do I mean by this?
I propose that on an artists website (if they have one) they should do the following:
Have the ability to play all songs written and recorded by the musician.
Have the ability to download all the songs (together or individually) for free.
Have the ability to download all the songs (together or individually) for a fee.
Therefore, we have the try before you buy method of I’ll listen to that first, do I like it, yes I do.
SO, you are giving the consumer the ability to decide on whether or not they would pay for it.
BUT I am also not saying, don’t sell your music at shows.
The artists I speak to have this first impression that I don’t want the musician to make money, but that’s not the case.
MY view is that the music industry online has become so over saturated that there is very little point to trying to establish yourself ONLINE first.
I personally think that the modern musician, to become a success, should focus MAINLY OFFLINE.
Why do I think that?
WELL, when you go to a gig, or you are playing a show with a couple of other acts, how big is the music industry then? It’s basically 5 musical acts.
A self contained music industry within four walls.
It’s mad when you think about it.
You are not competing with the major acts, the twitter stars, the ones that can produce a good music video, not even a compilation of kitten videos.
At that moment, you are one of the biggest musical acts in the industry, your own personal music industry that has been created and invited you to the dance.
This is where you can sell your music, as physical products, to the people who will link the product with the experience, and remember you as an artist.
Digital strategists are forever saying they don’t want the web to be just a marketing tool, and I agree, but for this instance I would suggest you use your website as a way to get people to know who you are.